Saturday, July 08, 2006

Reconsider Keeping Up With the Joneses

Keeping Up with the Joneses Can Put You Behind: Money & Happiness - Yahoo! Finance

You're watering your lawn in your worn-out shorts and flip-flops on a warm summer weekend when you notice your Armani-clad neighbors opening the door for their caterers.

They've ordered trays of gourmet food, bottles of top-shelf alcohol, and a huge tent for what will clearly be a midsummer night's dream party in their manicured backyard. Eyeing their shiny, silver BMW convertible in the driveway and their new family room addition, you think, "How can they afford that? What am I doing wrong?"

Anxiety over how our financial lives compare to others' is the subject of a recent book, "Green with Envy: Why Keeping Up with the Joneses is Keeping Us in Debt," by journalist Shira Boss. "How we fit in and how we measure up are such an integral part of our financial well-being," she says. "We construct a fantasy world around those who have more money, and glorify their lives.".......

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